Ah, yes. Those were the good ol' days. Well, that segment was exactly what came to mind when I got this friend request on FourSquare:
GOOD IDEA:
Get involved in FourSquare, as a business/brand. It's a great way to interact with passionate consumers, you can incentivize check-ins and broadcasting, you can offer geo-specific, game-like promotions. I love it when brands get involved on FourSquare.
BAD IDEA:
Friend request someone you don't know, who has never been a patron to your establishment.
A couple of weeks ago I was in Nashville on a business trip. I stayed at the very lovely Hermitage Hotel. Loved it. I never went anywhere near the Loew's Vanderbilt Hotel.
Having long forgotten, Nashville, Loew's friend requests me out of no where this week! On a social platform where I broadcast my every movement. Why on earth, complete-stranger-business, would I want to give you the same license to cyber stalk me that I would give me to my close circle of friends on FourSquare?
Your friend request left me feeling creeped out. And not in the good way.
GOOD IDEA:
Develop a best practices guide for your social media managers before diving into a territory you don't fully understand.
Tirade over. Friend request denied. I think I will go to my much-loved BiRite, now, for some stress-eating indulgence
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