A couple of blogposts ago I talked about bringing profound thinking to marketing efforts.
Well, I just came across this interesting MediaPost article on people of "my generation":
Conclusion? Yes. Organized religion is taking a diminished role in the lives of Americans, but obviously that desire for quiet, reflective thinking (as takes place in prayer) remains.
I would say most of us know people many people who eschew the label of "religious," but like to still think of themselves as "spiritual."
The whole article is an an interesting read on the attitudes and demographics of "Millenials" (I still don't know how I feel about that moniker), even if you're not into marketing or sociology.