Wednesday, June 10, 2009

Vera Wang Cutting A Rug?

I know I am past-due on blogging on my recent trip back East, but as I was thumbing through my on-line version of New York Magazine this morning, I came across this story that made me stop dead in my tracks and rush to my office du blogging (the couch by our terrace).

full article click here

Apparently the fashion designer famous for must-have wedding gowns, Vera Wang, is going to take a serious scissor-stab at her brand by competing on the D(C?)-List celebrity dance show, Dancing with the Stars.

My fellow fashionista foil, Tai, and I were aghast.

It's not that Dancing with the Stars is really THAT awful. It has brought back to our pop-culture consciousness such greats as Mario Lopez

Marie Osmond.

It's just that Vera is SO wrong for DWTS! She probably has the chops to do it. I mean, the woman was a competitive figure skater, for heaven's sake. The thing is, Vera's designs are known for intelligent simplicity and sophistication. As you can see from the above pictures DWTS is anything but. This really makes Vera step against brand message.

I also question whether the woman is even capable of the wide-grinning showmanship that is often required of contestants to keep viewers voting to keep them on the show. If you have ever seen Vera in interviews one word comes to mind: deadpan.

I seriously hope Marc Malkin is wrong on this one. While it would be a fascinating watch, I think it would ultimately rather undermine the strong brand that Vera has crafted over the years.

Dead-pan delivery

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