Perhaps I am a little biased as a former rank-and-file member, but, in general, I would say the Mormons have done a pretty good job with their marketing and pr since, oh, . . . the 1980's.
In fact, to this day, I think the whole "Family, isn't it about . . . time?" campaign is pretty freakin' genius.
(Although the version aired in the U.S. did not have British accents; I think this is dubbed.)
But I seriously have to question this most recent move towards "interactive" media:
My friends and I were settling in to watch some hilarious SNL parody courtesy of the delightful Amy Poehler, when, ACK! It's Jesus! Offering me a Book of Mormon!
What is this trying to say? The Good Lord likes to get his chuckles, too? By watching SNL? Ironic, since the Church-owned NBC affiliate in Salt Lake City refused to carry SNL.
Maybe the Church is trying to save me from SNL? "Stop! Before you think of pushing play, remember Jesus and return to Jesus!"??
Bemused and befuddled, I watched the rest of The Dakota Fanning Show skit (hilarious, if you haven't seen it.) and learned a valuable lesson: blindly-placed banner ads (or any kinds of ads) are bad. Very bad.
*Please let it be noted that the PC display you see represented in the photo in no way reflects my own computer usage proclivities. The session of SNL viewing was done on a friend's PC and not on my own very lovely MacBook.