If Trader Joe's ever did decide to do television advertising, I think this would be perfect in tenor and tone. Truly brilliant post by Carl on YouTube.
Not that Trader Joe's needs advertising. It's like when I was given the assignment to work on In-N-Out. I went to one of their stores and had to wrestle an old Asian lady to the ground for a dirty, ketchup-smeared table. Some businesses are just that great. They don't need someone telling them to buy, people just want to go there.
On a side note, that Trader Joe's parking lot is in San Francisco! We go there all the time!
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