Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Thursday, July 29, 2010

Gamepocalypse: Best Thing Ever or Should I Jump Off a Cliff Now?

Fair friends, lately I have been missing the hallowed halls of academia. It's true. Corporate America, even with the MTV veneer of advertising, can be fun, but it could use a little more ivy, wool cardigans, and musty books.

Thankfully, my wonderful friend and teacher, Cam, invited me to this great seminar/lecture, Gamepocalypse (please see slide show below). It's part of a lecture series from the Long Now Foundation, which apparently is dedicated to long-sighted solutions and thinking. How effing awesome is that? It's like my shrieking battle cry to 21st Century decision-makers.



So the slide show doesn't do the lecture justice. Jesse Schell is an incredibly funny, insightful, and smart speaker. Even when talking off the cuff, I was really impressed with how quick he was and how much he had clearly already thought through the issues. They should have a video up soon, so you can catch all of the amazing goodness for yourself.

He made some pretty spectacular predictions about the future of gaming permeating every aspect of our lives (particularly thanks to life-sucking marketers like myself). It makes sense in a lot of ways, as games become more interactive, it's less about Pac Man and more about user experience (UX) and augmented reality. I was most excited about the possibilities he laid out for really good voice recognition. It will really change everything.

Most of all though, I appreciated his insights into human nature and why/how we love games/interactivity:

--People love games because they don't HAVE TO play them. The minute you make a game mandatory, it loses its appeal.

--External incentives kill a game. People lose engagement quickly. Crafting an experience that is intrinsically fulfilling and engaging creates longer, deeper engagement and passion. *Beautiful point. I REALLY want to see some hard data to back this up!

--Digital is ruining the natural human/societal capacity to forget, which tied in beautifully to a recent Times article I read that does a great job of showing how disruptive this is to natural rhythms.

--People love games because they offer a sense of progress, the possibility of success, clear feedback, and engage curiosity (see slide 20).

Jesse also left me with another slew of books to add to my list of must read books, including: The Rational Optimist by Matt Ridley, Good to Great by Jim Collins, Punished by Rewards by Alfie Kahn, The Chronicles of Narnia (re-read), and Ender's Game by Orson Scott Card (I know! I know! It's ridiculous I haven't already read it, but Scott Card always struck me as one of those weird Mormon writers, so I stayed away).

I am so glad I went, and I think I would like to find more lecture series to attend in the city. It's a great way to learn (like a podcast but without the earbuds!) and its inspiring. Thanks, Cam, for a great experience. Thanks, Gareth, for letting me steal the links to the presentation from your blog.

Monday, May 3, 2010

Presentations for the Future! (For Now)

UGC (or user generated content) has been the fuel of the social media revolution. It started with simple blogs and comments and has morphed into our present landscape cluttered with social networks, fan videos, and microblogs. All of this activity online has shifted the digital consciousness from the software and hardware that lives in your computer tower to the collective consciousness of cloud storage and exchange.

What has allowed this social media revolution message to really take off is that people have been armed with increasingly easy-to-use tools to create compelling multimedia on their own PCs. One human being can literally be a production house unto themselves. This means that people can create videos, websites, photo albums, etc. worthy of others' attention. Our sophistication as media consumers has thus increased significantly. We demand slick graphics, an appealing layout, and engaging imagery.

This demand for visual sophistication doesn't just exist in the realm of online entertainment, but has been running simultaneously in the world of business. Replacing pages of dry reports is the behemoth PowerPoint and decks of dry bullet points...augmented with animated transitions and easy-to-use color schemes, charts, and image importing.



PowerPoint has encouraged people to...think more about visual presentation and has become de rigueur in business communication. In fact, there was recently an article in the New York Times on the rampant use of PowerPoint by our own U.S. military.



Recently, a friend of mine tipped me off to Prezi.com. It's a web-based software program (that wonderful cloud-computing we were talking about before) that lets you easily create very dynamic Flash presentations.

Below is my own first attempt at using the software:



My own presentation is rather limited. I kind of cheated and uploaded a large pdf, but that has created pretty blurry text. You can create text, add images (but maybe not use an entire image as your presentation), embed video, zoom in, zoom out, rotate your view, determine whatever path you want the points to follow. It's pretty great. It allows lots of personal control and at the same time is pretty simple to use.

You can store your presentations in Prezi's cloud (much like the currently popular SlideShare, you can share your presentation via link, embed it, or download it to your hard drive for an offline experience.

As a potential business communications tool, I think it shows genuine promise. It offers greater visual control and flexibility than PowerPoint. It is a web-based application, which means its very friendly to netbook users (but not necessarily iPad/iPhone users since it is a Flash-based application).

What really excites me about Prezi is that, rather than fracture an idea into bulletpoints one slide at a time (creating weak arguments and oversimplification of complex issues), the Prezi platform requires that you structure the narrative of your argument before you start using the program, that you look at the over-arching thesis of your argument and how you want to travel from point to point to point. Because of its zooming capabilities, it also becomes easier to take a step back and look at the "big picture" of an argument or zoom in for more "granular detail" (text/image points that were not previously visible in the presentation).

Angelie Agarwal does a much better job of showing in a simple way, some of the potential of Prezi (particularly for our Armed Forces):

I would encourage you to check out Prezi's brief demo video to get a better grasp of how you might be able to begin to use it in your own communications/UGC/thank you cards to friends:

Monday, February 15, 2010

What's all the Buzz about?

Some people hail Google Buzz as the new Messiah of social media.

Here are the results of one of my first forrays into Buzz:



(You have to click on the damn link to actually read the convo. Lame.)

Ultimately, it is a microblogging service. I don't really see it as offering me something that I can't already do on Facebook, Twitter, or my blog.

The big thing it does offer is convenience. It is already there on my most frequently-visited site (which was initially unnerving/annoying). It's centralized. I do wish it was easier to organize and search through information. Maybe listing capabilities, like with Twitter (love that!).

So far, the people posting are my most adventurous of friends, so posts are interesting. It feels less commercial than Facebook (ironically) with a nice, clean interface that focuses on the content.

I do like that is can pull in my activities from so many different sources automatically.

I think it has great hope of scooping up people who have not gotten sucked in to other social media already.

What it may ultimately really do is poke people's curiosity enough to make them explore all of the many other things Google offers to make people's lives easier/better/screen-time consumed.

For example, in an attempt to figure out how to make Google Buzz more useful, I fell upon this nifty Mashable article on how to integrate Facebook and Twitter into my Gmail/Buzz. Still testing it, but so far less than dazzling results. Not really robust or smooth.

Still, I discovered a lot of cool gadgets, services, and streams in Google Labs, Gmail labs, and settings that I had not previously explored, making Google once again my favorite tech/web company.

Meaning I am committed to still keep playing with Buzz.