The Evolution of the Web

Today at work, we were having a conversation defining the nature of web 2.0 and 3.0. For my gentle readers who need a little web primer:
web 1.0--websites throwing info (content) at users aka read-only
web 2.0--Users can create, share, and respond to content
web 3.0--web understands content and context to customize experiences

As I was thinking about our little conversation and, of course, being the good BYU alum that I am, I related our conversation to a little religious allegory, if you will. Bear with me in my imperfect metaphor.

Web 1.0 is like the Middle Ages, when we had to rely on authority figures (the Church) to let us know what we thought about God, because, well, none of us could or write, so they were the ones with the know-how and the power to make it (religious thinking) happen.


Web 2.0 is the online equivalent of the Gutenberg printing press. Now we can all read and write! We can decide for ourselves, share ideas, and tell each other about God! Huzzah!


Web 3.0 is like our post-modern age! I am making my own god, baby! And it looks like it's graven in gold.
(helping people find their personal god since 1950)