I wanted to share this video, the AdAge site makes it a bitch to embed, much less link videos. So you can click here to link to the story that links you to the video (lame, I know!).
The first half is a little yawn-tastic, but the second half Carrie really talks about how we can dimensionalize Twitter in a great way to really create a conversation and community.
Basically what she did was assume the identity of Peggy (from the hit TV show MadMen) on Twitter and started tweeting about "her life" as Peggy. It was great! People with interest in the show started following her and she started to pick up the identities of other characters and micro blog about their lives, creating heightened drama and interactivity with the show.
The idea is not exactly crazy new. It's basically fan fiction, and it takes that kind of fan fervor to invest in it to make an interesting feed.
What Carrie is trying to do is capitalize on this by starting up an agency and offering similar services for other shows and entertainment clients. She started out as an enthusiastic fan and is looking at making this into a sellable product.
Women. Always so brill and creative. Always coming up with such great new ideas to bring human dimension to really dry stuff.
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